Does Marketing Make You Crazy, Too?

I'm halfway convinced that the entire point of a marketing plan is to drive the planner around the bend.  *nods*  It's difficult to know where to begin, and you can research until you're blue in the face, but half the time the information never seems to coalesce into ... you know, an actual plan.  There's a ton of contradictory information, and then another ton of articles that all say the same thing (so much so that you get sick of hearing it). 

Am I the only one who gets totally overwhelmed by it all?  Do you guys find yourselves sick of reading yet another marketing article?  What's been the biggest challenge for you, when it comes to marketing your work?  How do you think you're doing, overall?