Friday, June 6, 2014

Does Marketing Make You Crazy, Too?

I'm halfway convinced that the entire point of a marketing plan is to drive the planner around the bend.  *nods*  It's difficult to know where to begin, and you can research until you're blue in the face, but half the time the information never seems to coalesce into ... you know, an actual plan.  There's a ton of contradictory information, and then another ton of articles that all say the same thing (so much so that you get sick of hearing it). 

Am I the only one who gets totally overwhelmed by it all?  Do you guys find yourselves sick of reading yet another marketing article?  What's been the biggest challenge for you, when it comes to marketing your work?  How do you think you're doing, overall?

Friday, May 30, 2014

“Get Over It and Get Writing” Strategies



I think we’ve all had these moments at one time or another.  It doesn’t always include those exact words, but the spirit is generally the same.  For me, it usually means I’ve run into a dozen excuses for not writing.  The very fact that I have that many, generally means that I need to set them aside and write.  If I’m not writing because I don’t have the time, or the energy, or the ability, then I don’t need a dozen different excuses: I already have a reason.

However, if I find myself throwing up a bunch of roadblocks, it generally means I need to just sit down, whip out the notebook, and start writing long hand.  Regardless of how bad it comes out, or how much I hate it.  I might sit, making faces at the paper, but my hand is moving and the ink is forming words, and it’s better than if it wasn’t.  I don’t even have to do it for long, but I have to do it over and over and over again.  And, by the fourth or fifth time I whip out the notebook, I’m not making faces anymore.  By the sixth or seventh time, I’m actually into the words and the story.

And, once that happens, I’m writing again!

But that’s not the right strategy for everyone.  I know some people who can’t stand to write long hand and others who physically can’t and some who find a keyboard actually makes them think less about what they’re writing.  So what strategies do you use when you hit that writing wall?

Monday, May 26, 2014

5 Mistakes Authors Make With Their Cover Art



While it hasn’t always been this way, authors these days should be involved in the process of creating their books.  It’s important to understand the process, and to know what goes into making a book, because that’s also part of making it successful.  I feel that an unprofessional cover is one of the quickest ways to tank your story, so it’s something an author has to be thinking about.  There’s a lot to know about graphic design, so it’s not surprising that most authors aren’t experts on how to create an affective cover.  And, from personal experience, it’s even harder designing for your own book than it is to design for someone else’s.  We’re deeply involved with our own work, so it harder to get to the core of the matter.  So, here’s a quick rundown of some mistakes in cover art that I’ve seen most often.

Bad Typography

Typography is the design of the text on a book cover.  From the title to the tagline, it’s an important element that a lot of people don’t understand.  It’s not just about font (although, that’s certainly important), but about placement, color, contrast, etc.  Bad typography will make a book look unprofessional quicker than anything else.  These days some authors opt for plain, unadorned fonts in boring solid colors, placed without thought to the cover composition, and that is a mistake.  It’s often done in the interest of making sure the text is readable at a small size, but—as with so many other things—you have to strike a balance of those two elements.

While I get that people want a title to be clearly visible in a thumbnail, you don’t have to go with plain, boring, or badly done typography to achieve that.  Moreover, a professional cover will catch people’s eyes even before they know what the title is.  Then, once you’ve got them clicking on your book, the title is often displayed right next to it.  There’s no reason to sacrifice good design for clarity at tiny sizes.

Illustrating a Scene from the Book

Sometimes, you’ve got a scene in your head that’s so clear you can taste it, so vivid that you think of it whenever you think of the story.  And, 9 times out of 10, that scene should not be the cover of your book.  A cover shouldn’t be an illustration from the book.  A cover needs to capture a wider perspective.  Cover art must speak to the reader’s emotions, to what they expect to get from your story when they start reading.  Remember that cover art is much like product packaging in that it has to convince the reader that your books has what they’re looking for, that it will meet their needs.  And people read books to experience them, to feel the emotional highs and lows of a well told love story, or the excitement of a gripping spy novel, or the wonder of a dragon rising up through a misty morning.  Readers are looking for emotional satisfaction, and your cover needs to show them what kind they’ll get if they pick up your book.

While I’m not saying that the scene from your book won’t do that, you have to understand all the buildup that goes into those really emotional scenes.  Most of the time, the reader can’t possibly understand the emotion you’re conveying because they don’t know everything that’s gone before.  They don’t know why that scene is emotionally satisfying, and concentrating on a single scene means that some of the best elements of a story can get left out because... they’re not in the scene.  Perhaps they’re not in any specific scene at all.  Often times, it’s the overall experience of the book that is most loved by the reader, and that’s what cover art should communicate.

Too Much Going On

However, continuing from that point, sometimes authors want to pack too much on the cover.  They want to get every possible element in there and these covers sometimes become a load of smaller images that don’t fit together in a cohesive way.  They’re cluttered and confused and the reader isn’t really sure what they should take away from having seen them.  They’re harder to parse and they confuse the story. 

Cover art is all about boiling a story down to its basic emotional content in a way that’s visually appealing.  Sometimes that can be done with a busy cover, but it’s not easy.  There’s a balance to be struck between each element and the overall design has to be really well executed or it just reads as muddled and unfocused.

Too Focused On the Details

I’m the last person who would tell you that details don’t matter.  It’s important for the images on a cover to be representative of the book, of the characters and the geography.  However, there’s a balance to be struck.  Too many details can be just like too many images, they all start vying for attention, and distracting the viewer.  Too much focus on getting all the tiny details just right can mean that the overall design receives less attention.  Particularly the composition, which is a huge element of design.

Painters often use fewer details on background or unimportant elements in order to emphasize the clarity of particular, important elements, and this is a comment tactic in design over all.  So, the high level of detail in a single part of an image draws the viewer’s eyes to those elements, it helps to create focus on particular elements and to give a rough sense of the rest.  The less detailed portions are more about color and shape than accurate representation.

Not Talking To the Right Audience

Some of the authors that come to me aren’t entirely sure which elements to focus on for the cover.  What bits will communicate the story they’re telling?  Which bits are right for the cover and will speak to the people who will most want to read the story?  Cover art relies on visual language, the translation of concepts and emotional cues into a single cohesive image.  Just as it takes practice and experience to get good at stringing words together, it takes the same to learn how to communicate visually and to speak to specific audiences when doing so.



So, hopefully, this highlights the troubles some authors have with their cover art, and explains the reasons behind those mistakes, which, I think, is the most important part.

Friday, May 23, 2014

Dreamspring's 2nd Anniversary!

As of today, I have officially been a cover artist for two years!  And I love my job.  I love working with writers, and I love working on books, and I love graphic art!

And, I'd like to take a moment to thank all my wonderful clients!  I have been very lucky to work with great people and on great projects, and without y'all that wouldn't have been possible.

Thank you all so much!

Tomorrow, I'll be raising my prices, and today is the last day of my premade sale, so check around and see what's new!

Friday, May 16, 2014

Sale on Premade Cover Art!

Hey everyone!

To celebrate my approaching 2nd year anniversary as a cover artist, all my premades will be on sale for the next week (until May 23rd) for just $50!

I've just updated my stock and I should be adding me around Wednesday.  *nods*  So, if nothing grabs you this time around, be sure to check back!

Saturday, May 10, 2014

New Book Cover Art!

I have finally updated my portfolio of custom covers and my gallery of premades!


Also, I'm currently booked up to the end of May, so if you need to get your book ready for a given release date, it's best if you contact me ahead of time and we can get it on the books.  That way I'll know you're coming and I'll leave room for your project.  It's best if you can give me a couple of months lead time.  So, if you're looking to get a book out in April, now is the time to contact me!

I will be raising my prices on May 24th, however any new projects booked before then are booked at current prices.  And, after the price raise, clients with whom I've already worked get a 10% discount on their first new project!

Wednesday, February 5, 2014

Valentine's Sale!



All formatting and cover art for romance and erotica is 25% off until the 14th!  That includes premade cover art, custom cover art, all publishing packages, interior graphics, and all formats*!


*Promotional artwork is not discounted.

Sunday, January 19, 2014

Premade Cover Sale!

Night Thief - 2213112

To kick off this year's new cover batch, I'm offering a sale on premade covers! Just $50 each. I'll be adding more throughout the week, until Friday, when the sale ends!

I've been having a lot of fun with this new series, applying a ton of new techniques I've learned over the last year.  I decided to retire the last batch and create a new one every year, and then, at the end of the year, have one huge sale.  But, that doesn't mean I'm not going to do sales during the year, too!  LOL.

So, check out the new covers and let me know what you think!

Monday, January 6, 2014

The New Year

I was officially back to work today, and back to school tomorrow!  I'm looking forward to it.  I actually do much better when I'm busy.  When I'm not, I sleep.  Hmm... I guess I do need to be off once in a while, if only to get rid of the bags under my eyes now and then!  LOL!

Anyway... I'm booked up for January, but now is the time to book me for any work you need done in February!  I have the first two weeks and the last week open, so let me know if you're looking to get your book out before March!

I'm also working on a series of publishing FAQs for the blog, and maybe a few other publishing articles.  I intend to get these done this month, but I make no promises.  So, how is the new year treating everyone?

Sunday, December 8, 2013

Giveaway Winners!



The winners of the Holiday Season Cover Art Giveaway are ...

*drumroll*

Chris Weigand - Free eBook Cover Design

And

Leslie Lynch - Free Promotional Package Design!!

Congratulations you two!

I'll be emailing you soon so we can discuss the details!

Thanks to everyone who entered!